Helix Telecom · Telecom
40-City Connectivity Roadshow
North India · 60 days
- Objective
- Drive awareness and on-the-spot SIM activations in tier-2 and tier-3 towns.
- Strategy
- LED-equipped vans with trained promoter teams and live demo zones, routed by market potential.
- Execution
- Roadshow vans + market activation + promotional staffing across 40 cities.
1.2M+ consumers reached
38,000 leads captured
11,500 on-ground activations
